![]() If you don’t love what you’re doing with unbridled passion and enthusiasm, you’re not going to succeed when you hit obstacles. Authentic brands don’t emerge from marketing cubicles or advertising agencies. But if you want to achieve widespread impact and lasting value, be bold. If you dream small dreams, you may succeed in building something small. ![]() Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. If you’re an entrepreneur, you’ve got to dream big and then dream bigger. I am convinced that most people can achieve their dreams and beyond if they have the determination to keep trying. Success is very shallow if it doesn’t have emotional meaning. It’s seeing what other people don’t see and pursuing that vision.” Howard Schultz Success is not sustainable if it is defined by how big you become or by growth for growth’s sake. A lot of what we ascribe to luck is not luck at all, it’s seizing the day and accepting responsibility for your future. “I believe life is a series of near misses. And that emotional relationship is of the most important characteristic, which is trust.” Howard Schultz 23 Inspirational Howard Schultz Quotes on Success ( DREAM) “Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. It was not the calling of coffee, but the calling to try to build a company that my father never got a chance to work for. To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader. The companies we dream of and build from scratch are part of us and intensely personal. This is the gift and the challenge entrepreneurs face every day. You have to create the thing you want to be part of. We as a company want to create access to the American Dream. They want to be given responsibility to help solve the problem and authority to act on it.” Howard Schultz When companies fail, or fail to grow, it’s almost always because they don’t invest in the people, the systems, and the processes they need. They need to to know what the plan of action is, and how it will be implemented. ![]() But you can’t copy the heart and soul and the conscience of the company. We have no patent on anything we do and anything we do can be copied by anyone else. One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure. I think the leader today has to demonstrate both transparency and vulnerability, and with that comes truthfulness and humility. It has also been about building a great, enduring company, which has always meant striking a balance between profit and social conscience.” Howard Schultz If people believe they share values with a company, they will stay loyal to the brand. “As a business leader, my quest has never been just about winning or making money. Hiring people is an art, not a science, and resumes can’t tell you whether someone will fit into a company’s culture. Because we believed the best way to meet and exceed the expectations of our customers was to hire and train great people, we invested in employees.” Howard Schultz I think the currency of leadership is transparency. “We built the Starbucks brand first with our people, not with consumers. 17 Howard Schultz Quotes on Teamwork (LEADERSHIP) Starbucks is rekindling America’s love affair with coffee, bringing romance and fresh flavor back to the brew. The most powerful and enduring brands are built from the heart. In anything we do, any endeavour, it’s not what you do it’s why you do it. If you do what’s expected of you, you’ll never accomplish more than others expect. Starbucks represents something beyond a cup of coffee. When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible. You have to be authentic, you have to be true, and you have to believe in your heart that this is going to work. But we lean forward, nonetheless, because, despite all risks and rational argument, we believe that the path we are choosing is the right and best thing to do.” Howard Schultz In times of adversity and change, we really discover who we are and what we’re made of. “There are moments in our lives when we summon the courage to make choices that go against reason, that go against common sense and the wise counsel of people we trust. Top 12 Most Famous Howard Schultz Quotes (BEST)
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